Facebook has lots of search potential and many users today are blurring the lines between social and search but social media SEO benefits are indirect. External websites are being tied to FB’s internal systems, allowing the social media site to hop on the search market bandwagon.

With that said, seriously consider integrating Facebook Web promotion in your marketing efforts now before you miss out on great online opportunities.

FB isn’t exactly a search engine; or at least it’s not an Internet search tool we’re used to. Nonetheless, one other nagging issue is hitting the heads of SEO experts: Should Google worry about Facebook’s Web promotion SEO potential?

Ever since the social network’s search engine enhancements and open graph were announced, the SEO world has increasingly heard about Facebook SEO. What’s more is Facebook and Microsoft have partnered, and Bing plans to integrate FB features in searches.

It may be too early to say that Facebook SEO has Google shaking at the knees but it does tell us that social media has made a great impact on search engine optimization.

While Facebook remains the most popular social network today, there are other social media sites that can provide direct link building benefits. LinkedIn, for instance, allows you freely to embed valuable inbound links. There’s also Digg, which has become a destination for social media SEO and even link spamming.

Social Media SEO has evolved significantly over the last ten years or so. It may take a while for you to build an account in each of the major social media sites, but it’s definitely worth it. Moreover, Facebook web promotion and marketing via social media is a fun marketing strategy. Make the most of this lucrative social media SEO to reap the rewards.